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ADDITIONAL CLIENT SERVICES

Madison House offers additional a la carte services and resources to help contribute to the live touring success of not only our clients, but any artists who find themselves in need of these services. 

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Please check out the info below, and use the below contact information to find out more about how you can take advantage of these services:

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CONTACT:

​Amanda Silecchio-Frederick // amanda1@madison-house.com // 303.544.9900 ext. 712

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TOUR MARKETING

Madison House offers Tour Marketing services at an additional sliding fee or commission rate based on scope of services and artist earnings. The Madison House Tour Marketing Manager will work with your team and promoter teams to ensure seamless management of rollout timeline, assets, ad plans, supplemental marketing materials, action items, and closeout marketing.

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Tour Marketing includes, but is not limited to:

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  • Tour Rollout Management

    • Coordination, confirmation, and execution of announcement, presale, and onsale dates

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  • Tour Marketing material acquisition, review, and approval management

    • Ensuring admat, assets, social copy, marketing / ad plans, ticketing letters, etc. are received and approved by client and promoter teams

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  • Targeted Marketing Coordination with Promoter Teams

    • Working with promoter teams to identify and implement the most valuable use of resources and budgets

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  • Announce / Onsale Monitoring

    • Ensuring all links are working and all show information is listed correctly across all platforms

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  • Task Monitoring

    • Ensuring promoter teams and support are executing agreed upon strategies and marketing action items, and tracking associated ticket sales

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  • Supplemental Marketing Materials

    • Creation of a unique client-specific marketing plan template with additional promotional ideas outside of standard digital, print and radio spends

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  • Social Media Best Practices

    • Providing a template for best digital promotional practices for artists

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  • Closeout Marketing

    • Requesting and reviewing closeout plans from promoter teams as show dates approach

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MEET YOUR TEAM

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Amanda Silecchio-Frederick has been leading the tour marketing and generally acting as “The Swiss Army Knife” of The String Cheese Incident organization since early 2021. She has contributed heavily to the sale of tens of thousands of tickets during her career at some of the country's most iconic venues, working with the nation’s top promoters, and maintains a robust network of industry leaders.

 

Amanda began at Madison House as a booking assistant in January 2020 after many years in the venue, touring, and festival sectors. Two months later, COVID-19 struck. 

 

Throughout the pandemic, Amanda quickly became a jack of many trades out of necessity, thus rapidly expanding her experience, knowledge and connections in the areas of marketing, press, publicity, branding, communications, booking, management, social media, nonprofit work, and effective organization and administration.

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Midway through 2024, Amanda identified the need to offer tour marketing services for not only Madison House clients, but any artists that may find themselves requiring these services, and is dedicated to ensuring artists have access to the tools that will enhance their live touring success and pack out the room.​

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TOUR PRESS

Madison House is partnered with Monica Hopman / Think Press to offer a range of tour press and publicity services, available at an additional sliding fee or commission rate based on scope of services and artist earnings. 

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Available campaigns include:

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  • Album Campaign

    • Can assist with recommendations for various components of the campaign (photos, bio, digital marketing, radio promoters, etc)

    • Create a press campaign targeting appropriate music media.

    • Identify niche media outside mainstream music press, appropriate to the client/project.

    • Service singles + videos for coverage

    • Service album for coverage

    • Traditional press servicing of daily, weekly, online/print, media as well as blogs and radio (editorial/interviews, not pitching formats for ads.).

    • New Media opportunities with IG Takeovers, YouTube/podcast interview, editorial playlists, Op/Eds,

    • Tour Press coverage during time of album campaign, if applicable

    • Pricing varies dependent on services, duration and scope of campaign.

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  • Single Campaign

    • Can assist with recommendations for various components of the campaign (photos, bio, digital marketing, radio promoters, etc)

    • Create a press campaign targeting appropriate music media.

    • Identify niche media outside mainstream music press, appropriate to the client/project.

    • Service singles + videos for coverage

    • Traditional press servicing of daily, weekly, online/print, media as well as blogs and radio (editorial/interviews, not pitching formats for ads.).

    • New Media opportunities with IG Takeovers, YouTube/podcast interview, editorial playlists,

    • Tour Press coverage during time of single campaign, if applicable

    • Pricing varies dependent on services, duration and scope of campaign.

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  • Tour Assets List

    • Three pronged approached: Before, During + After

    • Before: connect with promoters + marketing teams to identify any new media opportunities and/or radio partnerships that may exist in the markets. Secure previews/features in advance.

    • During: Identify any in person opportunities in the market (radio, television, press, live stream, etc) available the day of show.

    • After: Secure live reviews/show coverage to run thereafter

    • Depending on length of tour + markets, campaigns pricing varies. Please submit all confirmed + any tentative dates for accurate pricing.

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*These are general outlines of campaign services offered. Each client is unique, and campaigns are tailored to the specific needs of the client. Exact scope of services, length of campaign + price will be agreed upon prior to the start of a campaign.

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MEET YOUR TEAM

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Think Press is a Los Angeles-based publicity firm helmed by me, Monica Hopman. For over 20 years, I’ve spearheaded press campaigns for established clients and emerging artists, alike.


My career in publicity began while in college interning and working at a record label before moving to a PR firm. In 2003, I started Think Press working with artists like Ari Hest, Ingrid Michaelson, Glen Phillips/Toad The Wet Sprocket, Jeff Daniels, amongst many others.


There’s no one size fits all with publicity, especially in this rapidly changing media environment. My approach is to work with new media opportunities (playlists, takeovers, live streams), enhanced traditional media (longform interviews via YouTube Channel or podcasts) and traditional (written, radio, television coverage), to offer a variety of ways for artists to connect and communicate to their audience.


This also extends to regional and tour publicity. Each market is different, as are the
opportunities offered. Connecting with promoters and their marketing teams help to pinpoint effective media and local voices that resonate in the market.

 

Some of my current roster include, Toad The Wet Sprocket, Buffalo Tom, Juliana Hatfield, Alan Doyle (of Great Big Sea), Sophie B. Hawkins, Flamy Grant, Hamish Anderson, Imogen Clark, tripliciti (Andy McKee, Trevor Gordon Hall, and Calum Graham).


Recent press highlights are on my IG: @thinkpressla

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